UFO beer was brought to life thanks to a trip to the Pacific Northwest in the mid-1990s. Craft breweries there were producing hefeweizens, and the sight of a bartender tossing a few lemon slices into a big, cloudy pitcher of hefe was equally mystifying and intriguing. Back home in New England, the idea of a murky beer served with fruit was a completely oddball notion. But upon first sip, we discovered new and different tastes that could appeal to the beer drinking stalwarts, as well as the skeptics in search of a beer that matched their lifestyle. So we brought the crisp, refreshing qualities of hefeweizen back East to share with folks who want a little adventure with their beer.