Thanks to a trip to the Pacific Northwest in the ‘90s, the idea for UFO was born. We saw breweries there throwing lemons into hefeweizens, (Fruit? Yes, fruit!) and we simply couldn’t resist the refreshing sight. In fact, it was a sight that couldn’t be unseen … both mystifying and intriguing. While the idea of a murky beer served with fruit was a completely oddball notion back home, in that brief wondrous moment we knew it would forever change our lives. And then we tasted it. Crisp but not too strong; refreshing but not watered down; pleasing in a way that was completely and totally unique. If this were a movie, this would be the part where our eyes opened wider than they ever had, every color became increasingly more vivid, and all of a sudden everything made sense. We were bringing this bad boy back East.
We knew this hefeweizen style would truly appeal to beer lovers searching for a little more flavor and adventure from their beer. We knew it was a beer that could turn even the most beer-averse into believers with its agreeable taste that can be enjoyed anytime, anywhere. We knew we wanted to drink it as often as possible.
The name UFO stands for UnFiltered Offering. All of our UFO beers are unfiltered, meaning we don’t filter the yeast out of the beer, which is why they’re cloudy. Since this was an alien concept for beer brewed in the Northeast at the time, we thought the UFO moniker was fitting. In the spirit of keeping things different, the first UFO tap handle was fashioned from a chair leg and some hardware parts, and the six packs were packaged in completely enclosed boxes as opposed to the typical “basket”-style carriers.
So that’s what UFO has come to represent—a portfolio of beers that’s a little bit different, a little more refreshing and flavorful, and most importantly, a product that everyone can enjoy. We’re so passionate about making a beer by the people for the people that we became employee owned in 2014 (read: we own the place!). Everyone here has ownership over our products which is why we test new flavors daily so that we can deliver you a refreshing adventure in every can, bottle and glass that’s poured. We’ve come a long way since UFO first touched down, and we look forward to sharing new explorations with you.